Growth Hacking for Hard Tech Startups Through a Pandemic


Growth Hacking for Hard Tech Startups Remotely Through A Pandemic -- – Marketing and Sales Techniques that Work Remotely


About this event Getting your first customer is a big hurdle for any startup founder. Does trying to accomplish this during a pandemic make this even more difficult or maybe easier? This webinar will feature a panel of two marketing/branding and business development/sales experts and an early stage cleantech founder. The panelists will offer strategies, techniques and examples to develop early customers in the hard tech space, including clean and deep tech during this very different time. This event is part of Entrepreneur Futures Network's (EFN) Webinar Series.

Debarshi Das is the Founder & Principal ARKASA, a clean technology consultancy delivering client solutions in battery energy storage, electric vehicle charging, solar, onshore wind and offshore wind. ARKASA's advisory services span residential, commercial and utility scales and serve start-ups, not-for-profits, public agencies and Fortune 500 companies.

Bettina Grab is the Founder & President of ImpactB2B, a B2B marketing agency that helps ”scale-ready” cleantech and climate-tech start-ups. With 10+ years' experience in B2B marketing, Bettina understands enterprise customers, their buying process and how to market to them. ImpactB2B helps its clients devise sales and marketing strategies and campaigns that generate and nurture leads.

Kameale Terry is a Co-Founder & CEO at ChargerHelp, an app that enables on-demand repair of electric vehicle charging stations. As the former Director of Programs at EV Connect, an electric vehicle charge station network provider, Kameale structured and led teams to execute electric vehicle infrastructure projects and programs in the United States, Australia, and Canada for commercial and government entities.

The panel will be moderated by Thomas Jensen, co-founder of EFN and managing director of iCatalysts. Tom has 30 years of global experience in business and non-profit creation and operations, research, teaching, and consulting in the fields of technology, environment, sustainability, energy and entrepreneurship. He has launched venture backed start-ups, founded EFN, led and co-founded the Global Sustainability Practice at SAIC and founded three nationally recognized public-private sustainability partnerships.

There will be plenty of time for Q&A.This webinar is in collaboration with the Empower Innovation Network, an EFN sister global platform to connect innovators with funding sources and collaborators worldwide.